The LIV Golf league, which is backed by Saudi Arabia, has its first corporate sponsor.
Before the first event of the season in Mexico this week, LIV Golf got its first official sponsor.The Saudi-backed circuit announced that the league's global partner will be
the logistics and business company EasyPost. EasyPost was already involved with LIV Golf because the company sponsors Patrick Reed.In a press release, EasyPost's vice president
of growth, Sam Hancock, said, "We are thrilled to sponsor LIV Golf in 2023." "Their new way of playing golf will attract more people to the sport, which is something we are
happy to support. We all want to make our fields more modern and bring new ideas to them."It's not clear if LIV's second season has any other sponsors. During its first year,
LIV Golf did not have any official sponsors, even though it cost $784 million to start the circuit.
Officials of the LIV Golf have said that the team franchise part of the
league will be a big help in getting sponsors and making money in the future. In 2023, there will be 14 events for 12 teams to compete in. The team captains, who include
Dustin Johnson, Phil Mickelson, Bryson DeChambeau, Brooks Koepka, and Cam Smith, can own up to 25% of their teams. In 2023, the plan is for each team to pay for its own
operating costs with money from sponsors, team prizes, and merchandise.In the beginning of the year, LIV Golf announced that it had made a deal with The CW Network to broadcast
in the United States. However, the CW is not paying any rights fees to LIV. Instead, sources tell Golf Digest that the two groups will share the money they make from advertising.
Only the Saturday and Sunday rounds will be shown live on TV. Events that happen outside of the US will be shown on tape delay.